#OccamSRazorByAvinashKaushik

As influence shifts from the ten blue links to LLMs (Answer Engines), urgently unify SEO & AEO to continue to earn influence your brand needs to grow. Learn how.

Use this Google Ads maturity model to score AI readiness across six dimensions, including measurement, bidding, first-party data, creative, and governance.

Marketing agency fees in the AI era should shrink for automated execution and rise for strategy. See how SOWs, incentives, and agency roles should change.

Google Brand Lift & Conversion Lift studies report certainty (stat sig), but overstate how confidently marketers should act. Replication risk calc rescues you.

Over the last year, the team at Google Analytics (GA) has released a cluster of features which extend GA's ability to power higher altitude, higher value

Most Sports Marketing investment is done on faith, and delivers poor results. Learn how to a execute CFO-proof measurement strategy and improve execution!

AI can identify patterns across hundreds of thousands of variables and apply super advanced analysis at a scale unimaginable for humans. Time for change.

Calculating Marketing's ROI using just Revenue & Media Costs is wrong - and why your CFO does not believe anything you say. Calculate using incrementality!

Discover why short video ads are crucial for brand impact. Avinash reveals data on attention spans, 5 creative truths to win in the first 2 seconds, and your ideal media plan.

Shift from "old Google" to LLM Answer Engines (ChatGPT, Deepseek, AI Mode) will cause traffic & revenue losses. Do you know yours? Oh, act fast to recover (some) and grow (a lot). Do you know how?…

AI-powered Answer Engines Optimization requires new reports and metrics to measure success. Learn how to use AI Visibility, Avg Position, Share, & More.