Over the last year, the team at Google Analytics (GA) has released a cluster of features which extend GA’s ability to power higher altitude, higher value decisions, along with new value for functions like Finance.

Some of these capabilities are forward only. They collect/process data from the day you turn them on, and never backfill. So… As soon as you are done reading, get to activating!

I’ve picked four (plus three) features that will speed up your conversion from a Reporting Squirrel to an Analysis Ninja. This will get you into more meetings with Extremely Senior Leaders (ESLs). That should translate into more influence [and higher compensation for you!].

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