It is time for a new acronym to enter the marketing lexicon: OAO.

We have lived in the Search Engine Optimization (SEO) world for the longest time – it remains critically relevant. Many of us have embraced the new demands of Answer Engine Optimization (AEO). [I’m sorry, I’m not a fan of Generative Engine Optimization (GEO) because that honors the technology and tech changes all the time.]

Organic Answers Optimization , bringing the two worlds together… Because they really are one thing now.

Big brother SEO is still dominant – most traffic, most revenue. Little brother AEO has “stolen” “market share” in the consumer influencing game (no need to come to our sites ☹️), has started to drive modest scale in traffic and a surprising scale in profit.

Practitioners in each space fight surprisingly passionately to preserve their respective SEO and AEO domains. It. Is.…