Google updated its privacy policy to allow content from Gmail, Google Photos, and Google Drive to play a role in personalized ads when users connect those apps to other Google services, according to gHacks .

The revised policy took effect on October 16 and mainly applies to searchers who opt into Personal Intelligence in Gemini and AI Mode in Search.

Alongside the policy update, Google has started testing AI Mode ads for users who have Personal Intelligence turned on.

Here’s what’s changing, how connected-app signals work in AI Mode, and what you can actually check inside your Google Ads accounts.

What Changed In Google’s Privacy Policy

For years, Google’s privacy policy has stated that they don’t show personalized ads based on content from Drive, Gmail, or Photos.…