Are we living through the AI Overviews era for email? On March 31, Gmail announced AI Inbox , promising to free users from ever having to reach Inbox Zero again. Much like Google started answering search queries before people clicked a link, Gmail now wants AI to decide which emails matter before people even scroll through their inboxes.

It’s even promising to make getting to Inbox Zero a thing of the past. This is kind of a big deal, considering Gmail users account for more than 25% of the world’s inboxes. That might be half of Apple’s market share, but if you’re doing email marketing, it’s nothing to sniff at.

I asked six email marketers and operators I respect what this kind of AI in the inbox update means for us. Here’s what they said.

Your customers search everywhere.…