AI is moving beyond helping marketers write copy, summarize research, and complete individual tasks. Increasingly, AI agents can take on multistep assignments, coordinate activities and make decisions that previously required human intervention.

For marketing organizations, that creates opportunities to accelerate campaign development, improve efficiency and free teams to focus on higher-value work.

But introducing AI agents into existing workflows isn’t as simple as adding another technology tool. Organizations need to rethink how work gets done, which responsibilities can be delegated to AI and where human judgment remains essential.

That’s the focus of “ Meet your new teammate: Building marketing workflows around AI agents, “ a panel discussion at the free, online MarTech Conference on Nov.…