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Is AI search actually replacing SEO, or do I need to budget for both?

How do I attribute conversions to ChatGPT vs. AI Overviews?

AI is progressing so quickly that it’s hard to keep track of the changes, let alone know how to take action .

That’s why we surveyed 300 marketing executives from large enterprises to understand how they’re responding to AI search and where their organizations stand.

The findings point to a rapidly growing technology, a majority of executives who are bullish on change, and an infrastructure that’s woefully unprepared to support the cacophony of technological changes we’re experiencing.

Finding 1: SEO Isn’t Dead & AI Search Is Additive (Not A Replacement)

AI search is showing massive growth.…