This post was sponsored by Branch . The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep track of the changes, let alone know how to take action . That’s why we surveyed 300 marketing executives from large enterprises to understand how they’re responding to AI search and where their organizations stand. The findings point to a rapidly growing technology, a majority of executives who are bullish on change, and an infrastructure that’s woefully unprepared to support the cacophony of technological changes we’re experiencing. Finding 1: SEO Isn’t Dead & AI Search Is Additive (Not A Replacement) AI search is showing massive growth. From virtually zero at the beginning of 2023, it now accounts for a mean of 35% of all website traffic .…