Levi's turns up a claymation yeti for the holidays

2026-11-03

Levi Strauss' holiday campaign stars Gus, a claymation yeti, to highlight sweaters. The "Let's Get Fuzzy" campaign, reminiscent of the 1995 "Clayman" ad, required four hours of filming per second of animation. The campaign aligns with Levi's strategy to expand beyond denim, as categories outside denim bottoms accounted for about half of the company's organic growth in the third quarter.

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