Emma Roth

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Verizon is launching a new Simplicity plan that starts at $30 / month for new customers, or $45 / month for existing ones. In its announcement , Verizon says the plan drops activation and upgrade fees, while offering one flat price for each line.

The $30 price for new customers is an “initial promotional offer” that applies after enabling autopay and taking advantage of a discount for switching carriers, according to Verizon . But before customers can ditch Verizon’s $40 fee to activate or upgrade a device, they’ll need to opt in to the carrier’s new loyalty program through the My Verizon app.…