A common complaint about mobile carriers is that they launch attractive new plans and other deals that are limited to new subscribers, leaving existing customers feeling short-changed.

Verizon is aiming to avoid this by combining the launch of new plans targeting switchers with a loyalty program for existing customers. Both are being promoted with an Austin Powers ad campaign …

Verizon says that simplicity was a key goal with the new initiatives.

The company is putting its customers first – existing and new – by redefining loyalty and eliminating activation and upgrade fees. As part of the customer-centered reboot, Verizon is also launching “Verizon Simplicity,” the industry’s most simple and cost-effective plan.…