StackAdapt wants advertisers inside ChatGPT. A leaked pitch deck shows the demand-side platform pitching a limited pilot program with OpenAI. Shared with select buyers on March 27, the document outlines ad placements triggered by user prompts. CPMs start at $15 for narrow queries. They climb to $60 in competitive auctions. Minimum spend: $50,000 through May.

“StackAdapt has partnered with OpenAI to enable advertising within ChatGPT, one of the fastest growing consumer platforms in the world,” the deck states, as reported by Adweek .

The play targets users mid-research. Imagine typing “best running shoes for marathons.” An ad slips in, contextually matched. StackAdapt calls this a “discovery layer.” Early access. Discounted fees. But it’s proto. The system develops.

OpenAI confirms adjustments. Minimums now hover at $100,000 to $150,000, per sources cited in Adweek and a post by reporter Trishla Ostwal on X.

Yang Han sees potential.…