#Stackadapt

Technology and organizational challenges seem to grow with marketing spend, despite more access to tools, according to data from StackAdapt.

A leaked StackAdapt deck reveals a $50,000 pilot for ChatGPT ads at $15-$60 CPMs, triggered by prompts. OpenAI partners with DSPs like StackAdapt and Criteo amid code hints at conversions. Advertisers eye context but balk at costs and attribution gaps.