Menu

Rethinking productivity: Creating space for creative work

Reading 0:00
15s threshold

Rethinking productivity: Creating space for creative work

2026-10-22

Productivity often is seen as merely increasing output, but Tyson Gundersen, CEO of Bureau, argues for a broader definition that includes creating environments that foster creative thinking and meaningful work. Gundersen highlights the disconnect between traditional productivity metrics and the nature of knowledge work, noting that many workplaces fail to support the latter. Gundersen suggests auditing work environments and intentionally managing time saved through tools such as AI to enhance true productivity.

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

SUBSCRIBE