Home / Google News / Google Ads / Google Ads Customer Lifecycle Goals: Value Mode, Retention Goals & Percentage Multipliers

Oct 22, 2026 - 7:30 am

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Google Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage multipliers.

Google said these will help with your engagement strategy and align it better with your business objectives. This gives advertisers "more precise ways to express how campaigns should acquire and re-engage customers across Performance Max, Shopping, Search, Demand Gen campaigns," Google wrote .

Expanding high value mode to Shopping Campaigns

Now rolling out is a new Customer High Value Mode that helps advertisers "find your next best new customer." Google is extending this feature, which it launched earlier now to Shopping campaigns.…