Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to re…

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand.

#aafsmartbrief #newsletter #smartbrief #creativity #longer

Reading 0:00

15s threshold

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand.

2026-10-29

Peter A. Georgescu, member, Advertising Hall of Fame

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

Menu

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand.