Angelina Eng
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🌐 martech.orgSource
Your best-performing channel may get too much money while higher-value customer opportunities go overlooked.
🌐 martech.orgSource
Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.
🌐 martech.orgSource
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. The post As AI does more of the work, are we building the right leaders? appeared first on MarTech.