#AdvocateMarketIng

This past week I joined more than 100 customer reference and advocacy professionals at the Summit on Customer Engagement in the Bay Area....

You know, I really want to do X with your product. Can you get on a call to chat? This is a typical message that customer success managers...

When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novi...

Being in the world of marketing automation for as long as I was, I was a bit jaded and defended email as a marketing tool like it was the be...

Marketing automation + advocate marketing = delicious! This post was originally posted here . 2013 has been a year of transition for m...

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of inform...

Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. ...