#Cmo

When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns.…

CMOs are moving deeper into the data layer — not by choice, but because marketing performance now depends on it.

Traditional journey maps document touchpoints. Momentum maps help CMOs predict friction, eliminate silos and accelerate customer value delivery.

AI is reshaping marketing from the inside out — shifting CMOs from content producers to strategy owners accountable for revenue, data and risk.

Super Bowl LVI is almost here, and with that comes one of my favorite pastimes: watching the commercials! And you know I’m not alone — 30% of viewers tune in to the big game primarily to see the commercials, upping the pressure on CMOs to “get it right.”…

Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. The post So Your Traffic Tanked: What Smart CMOs Do Next appeared first on Search Engine Journal.