#Consumerbehavior

A new twin study suggests your genes may play a bigger role in your future success than your upbringing. Researchers found that IQ, which is largely genetically influenced, strongly predicts education, career, and income.…

A new study suggests a surprisingly simple compound could help fight Alzheimer’s disease. Researchers found that arginine—an inexpensive amino acid already considered safe—can reduce the buildup of toxic amyloid proteins in the brain, a hallmark of the…

Fish oil has long been praised as brain-boosting, but new research suggests the story may be more complicated. Scientists found that in people with repeated mild head injuries, a key omega-3 fatty acid in fish oil—EPA—may actually interfere with the…

A gut bacterium may be quietly fueling depression through an unexpected chemical twist. Researchers found that when Morganella morganii interacts with a common pollutant, it produces a molecule that triggers inflammation—something strongly linked to…

Astrocytes, once thought to be mere brain “support cells,” are now revealed to be key players in fear memory. Researchers found they actively help form, recall, and weaken fear responses by interacting with neurons in real time.…