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The Power of Momentum: Companies That Build Their Wave and Ride It
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The Power of Momentum: Companies That Build Their Wave and Ride It

Knowledge at Wharton·@HashtagPLUS·6 months ago
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#search#growth#momentum#marketing#firms

How can a company deliver continuous, exceptional growth, year after year? J. C. Larreche, a professor of marketing at INSEAD, answers that question in his book, The Momentum Effect: How to Ignite Exceptional Growth.…

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