#MarketEr

Hi, I'm Rudra Sharma, a performance marketer based in Lucknow. Last week, I was helping a local...

Once you have identified your customers and differentiated them by their value to your company, your next step, say Peppers and Rogers, is t...

When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novi...