UEG, Liquid I.V. give McLaren a "Thirst for More"

2026-10-21

Liquid I.V.'s first campaign in partnership with McLaren Racing features Formula One drivers Lando Norris and Oscar Piastri to highlight the importance of hydration for performance. The "Thirst for More" ad, created with UEG Worldwide, emphasizes the parallels between McLaren's precision and Liquid I.V.'s hydration science, aiming to build stronger associations with "product efficacy and credible science," says Brittany Shaw of Liquid I.V.

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