Smith & Diction crafts bold look for flower show

2026-10-29

Smith & Diction created a striking visual identity for the 2027 Philadelphia Flower Show to mark the 200th anniversary of the Pennsylvania Horticultural Society. The design features dramatic floral photography, bold typography using Herbus and a moody yet vibrant color palette. Photographer Bre Furlong captured the floral images, and the minimalist approach aims to highlight the natural beauty of flowers without overwhelming the viewer.

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