LA28 says the "Stars Align" for the 2028 Olympics

2026-10-29

The LA28 organizing committee has launched its first ad campaign and slogan, "Stars Align" for the 2028 Olympics and Paralympics. The campaign includes a 60-second spot featuring iconic Los Angeles landmarks and music by the Red Hot Chili Peppers. LA28 Chief Marketing Officer Alex Merchán says the campaign aims to rally athletes, fans and volunteers, with more initiatives planned for next year.

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