Visa unveils single "V" logo to modernize brand identity

2026-10-23

Visa has introduced a single "V" symbol as part of a brand refresh aimed at enhancing visibility on mobile devices amid a rise in contactless payments. The refresh, created by Visa's in-house creative studio and Base Design, is the brand's first since 2021. The update includes a new font, Visa Sans, and replaces the blue, white and yellow flag-like symbol introduced in 2021.

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