Snap puts its Specs on Robert Downey Jr.

2026-10-21

Snap partnered with actor Robert Downey Jr. to promote its Specs augmented-reality glasses, which will launch in the US, UK and France this fall. Downey will serve as honorary chief customer experience officer, starring in a series of cinematic ads on its website and YouTube channel. The campaign made its TV debut during the New York Knicks vs. Philadelphia 76ers NBA Tip-Off, with additional spots planned during the MLB World Series.

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

SUBSCRIBE