A family-owned florist in Spain tracked ChatGPT-driven orders and found revenue blooming.

“Your 22 October column, ‘ AI Shopping Metrics Considered ‘, and ‘ Mixed Reports on AI Ecommerce Traffic ‘ from April are why I’m writing,” explained José Pérez Sánchez of Persa Flores in an email message. “Since September 2026, one in five of our online orders has come from someone who found us in ChatGPT.”

Pérez Sánchez had used his company’s own data to extend the arguments made in those earlier articles. He says AI-referred shoppers are difficult to identify without order-level attribution.

Persa Flores, a Spain-based florist, has received 20% of online orders from ChatGPT since September.

No Referrer

“For every order, Shopify records the customer’s first and last visit before buying: where they came from, the referring site, the landing page with its full URL, and the date,” wrote Pérez Sánchez in response to questions about how his business identified which sources lead to sales.

“We count an order as…