AT&T CMO: Marketing must drive growth

2026-10-23

Marketing should be seen as a growth engine rather than just another department, says Kellyn Smith Kenny, AT&T's chief marketing and growth officer. Smith Kenny also says leaders must understand how the entire business operates, build strong internal relationships and create conditions for employees to excel. She also emphasizes the importance of high-quality data before adopting AI and the need for human insight in strategy and creative work.

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