The Trade Desk CEO: Open internet is vital in the AI era

2026-10-29

The open internet remains crucial for global infrastructure amid the rise of AI, writes The Trade Desk CEO Jeff Green. Green emphasizes the importance of the open internet in managing "information, power and ideas," advocating for a decentralized system to prevent power concentration seen in tech giants like Google and Amazon. Green urges advertisers and media companies to support the open internet to maintain a balanced and competitive environment.

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