TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television. By , Head of Content & Media Published on March 4, 2026 • Last updated on March 4, 2026 • 2 minutes read Table of Contents Table of Contents Television advertising was, for years, the domain of B2C marketers who worked for big brands with large audiences and plentiful buyers.  The advent of connected TV (CTV) brought online-style targeting to television ads and opened the door for B2B marketers to get in on the action. But it was more complicated than it sounds. Many B2B marketers were unfamiliar with the creative needs of television ads, and CTV measurement was something of a mystery. Today, we’re talking to Chris Modzelewski, EVP, ad solutions and data monetization at Intentsify, about the opportunities and challenges in CTV for B2B marketers.    Episode guide 0:48: Meet Chris Modzelewski 1:40: What is the current state of CTV?…