TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television.

By ,

Head of Content & Media

Published on March 4, 2026 • Last updated on March 4, 2026 • 2 minutes read

Table of Contents

Table of Contents

Television advertising was, for years, the domain of B2C marketers who worked for big brands with large audiences and plentiful buyers.

The advent of connected TV (CTV) brought online-style targeting to television ads and opened the door for B2B marketers to get in on the action. But it was more complicated than it sounds.…