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Why confidence, not performance, is shaping media spend
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Why confidence, not performance, is shaping media spend

MarTech·Constantine von Hoffman·6 months ago
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Despite a lack of clear performance data, marketers are increasingly shifting budgets based on institutional confidence and the perceived reliability of platforms, highlighting a psychological shift in media investment strategies.

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ActiveCampaign extends its AI capabilities with context and scale | MarTech
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ActiveCampaign extends its AI capabilities with context and scale | MarTech

MarTech·Mike Pastore·6 months ago
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ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required.

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Why vibe coding will disrupt martech’s buy-or-build debate | MarTech
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Why vibe coding will disrupt martech’s buy-or-build debate | MarTech

MarTech·Steve Petersen·6 months ago
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AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities.

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RHS has picked the Chelsea Sustainable Product of the Year award shortlist for 2025 and there are some items we love
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RHS has picked the Chelsea Sustainable Product of the Year award shortlist for 2025 and there are some items we love

Gardens Illustrated·Daisy Bowie-Sell·6 months ago
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The RHS Chelsea sustainable product of the year award now comprises of a list of garden and lifestyle products, all recognised for their sustainability impact. The winners are chosen at the RHS Chelsea Flower Show

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