Buy-versus-build considerations are interesting martech scenarios. There’s never a clear answer, which makes martech far more an art than a science. At times, there’s also the buy-and-build option to consider.

Recently, in an episode of Bloomberg’s Odd Lots podcast about vibe coding, guest Noah Brier, co-founder of Alephic, argued that AI models that produce software code are a threat to SaaS vendors. He said that no one uses all of a platform’s features and that vibe coding will make it easier for organizations to build what they need to augment what they buy.

This can also help customers who face situations where they feel like small fish in a large customer pond.…