🖼️00Why confidence, not performance, is shaping media spendMarTech·Constantine von Hoffman·6 months ago#wicHUi#om#div#img#lomita#checkseo#marketers+7 more🧰Tag tools✨Add tagDespite a lack of clear performance data, marketers are increasingly shifting budgets based on institutional confidence and the perceived reliability of platforms, highlighting a psychological shift in media investment strategies.15s0Read later0Read More
🖼️00ActiveCampaign extends its AI capabilities with context and scale | MarTechMarTech·Mike Pastore·6 months ago#xDxp86#om#div#img#lomita#checkseo#activecampaign+3 more🧰Tag tools✨Add tagActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required.15s0Read later0Read More
🖼️00Why vibe coding will disrupt martech’s buy-or-build debate | MarTechMarTech·Steve Petersen·6 months ago#0CJmg6#om#div#img#lomita#checkseo#martech+6 more🧰Tag tools✨Add tagAI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities.15s0Read later0Read More
