#Lomita

Despite a lack of clear performance data, marketers are increasingly shifting budgets based on institutional confidence and the perceived reliability of platforms, highlighting a psychological shift in media investment strategies.

ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required.

AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities.

TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television.

The historical trend of prioritizing data collection as the ultimate marketing objective has shifted, signaling a need for more qualitative strategic approaches.…

Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales.