ActiveCampaign is expanding its Active Intelligence capabilities with new agent-to-user AI and AI personalization features. The new capabilities expand on ActiveCampaign’s vision for an AI-enabled approach to marketing automation for SMBs.  Benchmark your campaigns against your peers ActiveCampaign’s new AI Performance Intelligence continuously analyzes campaign and automation performance against billions of signals across the platform, identifying what is outperforming, what is underperforming and why.  This capability will alert marketers when their campaign performance is better or worse than that of other campaigns in their sector, using ActiveCampaign. The AI will also pinpoint the specific creative, timing, and audience factors driving the lift. ActiveCampaign’s AI will also send alerts when content performance drops as part of a new AI Content Optimization feature, which will also recommend adjustments to improve performance.…