Dollar Shave Club says "Perfectly Good Is Perfect"

2026-10-21

Dollar Shave Club's "Perfectly Good Is Perfect" is an omnichannel campaign that targets the quest for perfection in grooming and promotes the use of razors that meet individual needs. The in-house campaign features a 30-second video on connected TV, YouTube, Meta and TikTok, and uses AI for quick visual gags.

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