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Lessons From IT Security: How Revenue Enablement Builds Executive Relevance

Forrester·Peter Ostrow·5 months ago
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We recently published  Advocating For Revenue Enablement: A Practitioner’s Guide To Executive Communications , a report born from a familiar frustration: Revenue enablement teams consistently deliver value yet struggle to earn sustained influence with senior leadership. That challenge, however, is not unique: One of enablement’s closest functional peers has already navigated it. A decade ago, IT security faced a similar problem. The work was essential, deeply operational, and largely invisible when done well. Security teams were pulled into executive conversations only after something went wrong, and it was far from fun. What changed wasn’t the importance of security; it was how their leaders  learned to advocate  for the function upstream. Revenue enablement can learn from that evolution. Lesson number one: Prevention creates value but not influence. Early ‑ stage security teams focused on activity: vulnerabilities patched, systems monitored, incidents avoided.…

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