#StateField

If you’ve studied the reference architectures, read the BeyondCorp whitepapers, poured over strategies and fan charts, or tried to plot your position in any of the (many) Zero Trust maturity models and found yourself inspired by the concepts but puzzled…

Qualys’ ROCon 2026 conference highlighted the vendor’s commitment to providing solutions for the three key aspects of cloud security. Risk operations instead of security operations.…

AI, direct-to-consumer services, and breakthrough therapies are changing how consumers navigate healthcare. Explore three 2027 predictions that will reshape healthcare journeys and challenge organizations to rethink their role.

Insurance will change as new risks, customer expectations, and AI reshape products and experiences. Explore three 2027 predictions for parametric coverage, longevity-focused products, and agentic AI in insurance.

After years of disruption, CX teams face a defining moment. Discover how leaders will use AI to strengthen insights, orchestrate journeys, and elevate their strategic influence while avoiding efficiency plays that erode differentiation, human connection,…

AI is reshaping B2B buying and exposing weaknesses in traditional go-to-market strategies. Explore three predictions for 2027 and what providers must do to compete on credibility, adoption, and trust.

AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers see — or don’t.…

In less than a decade, retail media evolved from a monetization tactic piloted by margin-seeking mass retailers into one of advertising’s fastest-growing channels. By nearly every surface-level metric, retail media works.…

For years, financial services firms have provided content-heavy, generic guidance, often leaving consumers to do the hard work of translating information into financial decisions. AI is changing that dynamic.…

Freshworks’ latest announcements reflect a broader shift in service management AI from feature expansion to operational practicality. The real differentiator is no longer whether a vendor offers generative or agentic capabilities but whether those…

TeamViewer Connect in New York City brought together TeamViewer leadership, customers, and digital employee experience (DEX) practitioners for a grounded discussion about what it really takes to “level up” DEX.…

Forrester’s Agentic Commerce Framework Guides Your Strategy The Hype Around “Agentic Commerce” Is Deafening — How Real Is It? Yes, answer engines like ChatGPT have cracked open new possibilities for how consumers shop.…

Marketplace platforms no longer represent a single-category decision for enterprise buyers. The market is bifurcating into two operating models (or enterprise motions) that define how value is created, delivered, and measured: digital services (“bits”)…

Revenue enablement teams often deliver strong operational value but struggle to build sustained executive influence. Looking to IT security’s evolution, this blog explores how shifting from activity to business impact, balancing execution with foresight,…