For years, financial services firms have provided content-heavy, generic guidance, often leaving consumers to do the hard work of translating information into financial decisions. AI is changing that dynamic. Nearly half of Gen Z and Millennial US online adults who invest and are aware of AI are comfortable with investment firms using AI to provide financial advice directly to consumers, compared with just 26% of the older generations (Gen X, Baby Boomer, and the Silent Generation). This gap suggests that younger consumers are increasingly open to receiving AI‑powered financial advice that interprets their context, compares options, and makes recommendations. Private Vs. Public AI: Explaining And Personalizing Matter More Than Informing Traditional financial services firms’ information advantage is eroding at the top of the funnel. US online adults report nearly identical comfort levels with private and public genAI tools.…