Arielle Trzcinski
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🌐 forrester.comSource
Apparently, the US midterm elections are not all that happened yesterday in terms of big news: CVS has announced that it’s officially breaking up — and this time, it means it. CVS will split retail pharmacies from PBM operations and insurance CVS Health plans to break up its $117
🌐 forrester.comSource
AI, direct-to-consumer services, and breakthrough therapies are changing how consumers navigate healthcare. Explore three 2027 predictions that will reshape healthcare journeys and challenge organizations to rethink their role.
🌐 forrester.comSource
AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers see — or don’t. Long-standing assumptions about how brands (the first “B”), intermediaries (the middle
🌐 forrester.comSource
From Forrester's Marketing Blog: Top Trends For Health Insurers And Healthcare Providers: Too Many Spinning Plates, No Room For Failure