Nikhil Lai
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🌐 forrester.comSource
Agents don’t automatically make advertising more productive. Layering AI onto broken processes merely automates inefficiencies. The bigger opportunity is reengineering advertising around a new division of labor, where people set strategy and guardrails while agents orchestrate ex
🌐 forrester.comSource
In less than a decade, retail media evolved from a monetization tactic piloted by margin-seeking mass retailers into one of advertising’s fastest-growing channels. By nearly every surface-level metric, retail media works. Marketers shifted billions of co-op funds into it, lured b
🌐 forrester.comSource
From Forrester's Marketing Blog: Navigate The Next Era Of Search At Forrester’s CX Forums