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Key Takeaways

Steven Droulis didn’t know he had a YouTube channel. His brother posted his videos without telling him, and it led to over 1 million subscribers.

Most restaurant social media pages focus on showcasing food. Droulis found a better strategy.

His authentic videos caught the attention of foodies across the nation. People traveled to his area specifically to try his restaurant — including Keith Urban.

Steven Droulis has 1 million subscribers on YouTube . He did not even know he had a channel when the first video went live.

Before any of this, Droulis was focused on something else entirely — running his restaurant.

For nearly three decades, he and his family built Vivaldi Restaurant into a neighborhood staple in Montreal. His world was the dining room, the kitchen and the daily grind that comes with ownership.…