CalPak's holiday campaign features marionettes

2026-10-27

CalPak teamed with the Bob Baker Marionette Theater for a holiday campaign that uses handcrafted marionettes instead of high-tech effects, creating a nostalgic, mid-20th-century vibe. "We wanted to partner with a fellow L.A.-centric institution, and Bob Baker has been creating memorable experiences for families for more than six decades," says Jennifer Houston, CalPak's senior director of brand marketing. "That spirit of wonder and nostalgia felt like a natural fit for the story we wanted to tell."

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