Experience-based gifts gain traction among US consumers

2026-10-29

US consumers are increasingly favoring experience-based gifts, with 50% planning to purchase items like restaurant meals, event tickets and subscription services, according to a Deloitte survey. This trend is driven largely by middle-income households, with those earning $50,000 to $100,000 expected to increase experience-based gifting by 30% year-over-year.

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