7-Eleven ties into K-drama, food in new campaign

2026-10-29

7-Eleven's seven-episode Instagram miniseries, "A Convenient Love," premieres Monday and promotes its Flavors of Korea menu. The show, directed by Korean American writer and producer Danny Lee, follows two students whose lives intersect during late-night snack runs. The campaign aims to tap into the growing popularity of Korean culture in the US, particularly Korean food and drama.

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