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Amazon Ads unBoxed 2026: Amazon Makes Its Pitch For Outcome-Based Advertising

Featured Blogs - Forrester·Emily Collins·1 day ago
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Agentic commerce and agentic advertising were on full display at Amazon Ads unBoxed 2026. Amazon demonstrated how predictive, generative, and agentic AI can take on the work of helping consumers decide what to buy and helping advertisers turn business objectives into media outcomes. Over the course of the event, we heard directly from Amazon’s leaders […]