Predictive AI enhances programmatic advertising performance

2026-11-10

Predictive AI can significantly enhance programmatic advertising by generating "advertising alpha," or performance exceeding market averages, writes Michael Beebe, CEO of Dstillery. Unlike traditional methods that rely on deterministic identity and third-party data, predictive AI leverages first-party data to create intent-driven audiences, which increases conversions and lowers costs, Beebe writes.

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