Using proprietary data for AI differentiation

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Using proprietary data for AI differentiation

AAF SmartBrief·6 days ago

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Using proprietary data for AI differentiation

2026-11-04

Companies seeking a competitive edge with AI should focus on proprietary customer data, LiveRamp CEO Scott Howe writes. Howe suggests companies can enhance their data by collaborating with partners to gain insights that would be unattainable independently.

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Using proprietary data for AI differentiation