In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.

Q: As martech, adtech and sales tech converge, how should B2B organizations restructure their RevOps teams to avoid cultural silos while maintaining functional expertise?

For years, the “holy trinity” of revenue—Marketing, Advertising and Sales—operated like neighboring states with high fences. Marketing lived in the automation platform, Advertising in the DSP and Sales in the CRM. But as we’ve discussed, the technology layer is collapsing into a single, unified “Revenue Stack.”

The problem?…