#CustomerDataManageMent

What’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP users ne...

As someone who has spent his career tracking new technologies, I’ve long been fascinated by how those technologies spread over time. The st...

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those question...

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013 ....