#DataWareHouse

I break analytical marketing into two families: performance optimization and performance improvement. Both families are equally popular the...

When trying to manage a population of customers in a high frequency-of-purchase business where unique customer data are obtainable, it can b...

For a bunch of smart people, the technology community can be awfully slow learners. One mistake they keep repeating is believing that the l...

As someone who has spent his career tracking new technologies, I’ve long been fascinated by how those technologies spread over time. The st...

On July 16 and July 18 2024, the CDP Institute hosted a pair of online roundtable discussions for industry vendors. Here are summaries of ...